BRIEF
+44 wanted a range of social visual content to support their sponsorship of the world-renowned Rampage stage at the 2023 Notting Hill Carnival and take users behind the scenes of Europe's biggest street party.
WORK
Our dedicated team of audiovisual experts developed and created a range of short videos highlighting performances and interviews by Zeze Millz, David 'Sideman' Whitely and Az with the likes of WSTRN, Cuppy, Stylo G and Koffee. Using hours of raw footage and developing ideas that would be repurposed as Instagram posts, reels and stories, this specially targeted campaign was designed to increase awareness and drive footfall to the legendary Rampage stage, which +44 and Amazon Music UK were sponsoring. These clips were shared throughout the August 2023 Bank Holiday weekend and formatted for social media platform requirements. For those who weren’t physically present at the Carnival, this social content brought the vibes of Europe's biggest street party directly to mobile devices worldwide.
RESULTS
13 Instagram reels created by Unedited and posted on the official +44 IG profile: 976,000 views*
*As of November 2023.
