The +44 World Championships lineup was full of some talented ballers, either with the pad or on the pitch. In a collaboration with +44, Amazon Music and Toca Social, this special event featured specially invited artists, personalities and influencers facing off against each other and playing FIFA 23 on the Playstation to coincide with the 2022 World Cup in Qatar.
BRIEF
To produce a range of social media clips for Instagram, YouTube with subtitles and music and a bespoke animated video to support the campaign.
WORK
We produced a range of social media clips featuring carefully selected and quotable soundbites with subtitles from the gameplay sessions that would engage the target audience and garner the most interaction via likes, shares and comments. The content featured live and BTS footage from all competitors, including Avelino, Cristale, Hazey, Sha Simone, Zakhar, A1 and J1 and Mr. Hustle and a exclusive shots of the winner being crowned the +44 World Champion.
RESULTS
3 Instagram reels created, uploaded and shared on the official +44 Instagram platform: 409,000 views*
*As of November 2023
