+44 and Amazon Music approached Unedited to produce a range of social media assets for the podcast to be shared on the official Amazon Instagram and YouTube platforms.
We produced over 30 social media assets for the podcast, and the social media clips featured specially selected soundbites from episodes that would engage the target audience and garner the most interaction via likes, shares and comments. The social media assets included featured a curated music selection, mastered audio, subtitles and exclusive content from the likes of Lethal Bizzle, Chip, Jade LB, Tinchy Stryder, Kojey Radical, Tolly T, Richard Blackwood and more. Ultimately, these social clips successfully drove the users to Amazon’s dedicated podcast platform, where they could listen to episodes in their entirety.
51 Instagram reels created by Unedited and posted on the official +44 IG profile: 3,375,787 views*
The podcast was also supported by an exclusive billboard at Holland Park Roundabout adjacent to Westfield White City in London ahead of and during launch.
*As of November 2023.