BRIEF
To produce video versions of all episodes distributed through Spotify For Podcasters (formerly known as Anchor) supported with social media assets for Instagram, Twitter (X) and YouTube.
WORK
To engage a younger audience who want to learn more about the past, we created a series of promotional videos and social media assets using carefully selected soundbites from guests including Chip, Jae5, Tianna Major9, Dennis Bovell, Estelle and more. The content, designed and formatted for Spotify and TBC’s Instagram and YouTube platforms, successfully increased awareness of the series and drove users to the Spotify platform and encouraged interaction across all social platforms.
RESULTS
3 Instagram reels created by Unedited posted on the official Black Curriculum IG profile: 158,000 views*
4 Instagram reels created by Unedited and posted on the official GRM Daily IG profile: 359,322 views
The podcast also received exclusive online coverage in The Guardian, PodBible, and Podcasting Today. Various clips were also shared by Amelia Dimoldenberg (Chicken Shop Date), Estelle, Giggs and youth influencer platforms, including GRM Daily, MadeYouThink 101 and Three Sixty TV.
*As of November 2023.
