BRIEF
To work in partnership with +44 and Amazon Music UK and produce a slate of social media video assets to promote the sponsorship of the Rampage stage at the 2022 Notting Hill Carnival.
WORK
We helped the excited public get ready for the biggest street festival in Europe by creating a bespoke range of social media videos. The bespoke content featured +44 Podcast hosts, Zeze Millz, David ‘Sideman’ Whitely and Az, interviewing big-name guests like Koffee, Stylo G, Cristale and Cashtastic exclusively backstage at the world renowned Rampage stage, at Notting Hill Carnival. As expected, our team of video editing experts seamlessly captured the lively spirit of the Notting Hill Carnival and perfectly set up what to expect over that August bank holiday weekend, after Notting Hill carnival returned after the pandemic.
RESULTS
5 Instagram reels created by Unedited and posted on the official +44 IG profile: 222,800 views*
*As of November 2023