BRIEF
To produce a range of social media assets for BBC 5 Live's Instagram, Twitter and YouTube platforms for every episode with subtitles, high-resolution images and mastered audio.
WORK
Our team of experienced creatives produced a range of short and long-form video content across the series' 20 episodes consisting of stand-out soundbites from Yianni’s famous guests, including JME, Lethal Bizzle, Liv Cooke, Patricia Bright, Jeremy Lynch, Cuppy and more. The social clips were released every week and hosted on the BBC 5 Live BBC Sounds and Yiannimize Instagram, Twitter (X), Tik Tok and YouTube platforms. Our team of producers used a mix of fully mixed and mastered audio, video footage, original music, animated effects, subtitles and licensed photography supplied by Getty Images to drive the audience to the BBC Sounds app and increase listening engagement across all podcast platforms.
RESULTS
11 Instagram reels created by Unedited and posted across BBC Sounds, 5Live and Yianni's IG profiles: 233,179 views*
2 TikTok videos created by Unedited: 675,200 views*
4 YouTube shorts created by Unedited: 148,000*
9 Youtube clips: 27,400 views*
5 pieces of content credited by Unedited were repurposed and shared various clips on TikTok amassing over 805,800* views and where one clip of Yianni speaking with Grime artist JME has amassed over 1,000,000* views.
The podcast also received exclusive cross-promotion across BBC platforms including 1Xtra and a special interactive advertisement after an April 2022 episode of Eastenders.
*As of November 2023
